November 14, 2023
Don’t stop at the “WHAT” and “WHEN” with SAMs.
Organizations often seek insights and advice on Strategic Account Management (SAM) programs, but often overlook a fundamental missing link. SAM programs focus on the WHAT and WHEN of SAM, but often fail to explain the WHY and HOW. If SAMs don’t understand the WHY and HOW, they may assume they need to figure them out on their own, leading to hesitancy and lack of progress in the account.
Episode 5: Don’t stop at the “WHAT” and “WHEN” with SAMs.
SAM Podcast Series 2023 – Episode 5: Don’t stop at the “what” and “when” with SAMs
SAM Podcast Series 2023 – Episode 4: Giving SAMs the Technology they REALLY Need.
SAM Podcast Series 2023 – Episode 3: Shifting the SAM effort curve to the left
SAM Podcast Series 2023 – Episode 2: SAM the Individual vs Organization SAM
SAM Podcast Series 2023 – Episode 1: The Role of ChatGPT in Strategic Account Management
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The ClarityES1 Podcast seeks to present and clarify themes about Strategic Account Management. Our goal is to combine theory and practice in an accessible way to improve your account strategy skills.