How sales managers can tool up their Pharma teams to work at peak performance
You’ve got most of the way to corralling your sales team behind a unified approach and a new way of engaging customers. Now, Key Account Management is not only an industry norm, but has been successfully executed by many. So why does it sometimes still fall short?
Without an account planning tool that’s purpose-fit for Pharma, your team can’t maximize the power of progressive customer engagement approaches. If you don’t have a clear view of the sales pipeline or how people are working, there’s no clear path to repeat success and take your team to the next level.
This blog shows you how to go further than just riding the Key Account Management wave. We’ll delve into how you can put visibility center stage to improve your processes and people—for peak performance.
Sounds good? Let’s dig in.
Mind the technology gap
While many sales teams like yours have made big strides towards better stakeholder engagement, there’s still a technology gap which your full potential falls into.
Without the best way to activate your new process and methodology, your team resorts to using legacy tools, hampering overall pipeline visibility and performance. If you don’t have a clear view of how your team is working, it’s difficult to improve it.
This often means your people are stuck working at the same level of effectiveness, with no clear approach on how to become more efficient. Without a shared route to success, it’s unclear how to replicate stellar account performance. And with Key Account Management centered on collaboration, it can feel like triumphs as a team are a long way off.
But you can press pause on the problem. Here’s how.
Level up from legacy tools
It’s time to become the true driver behind your team’s account-based approach and its ability to make a more valuable mark on customer engagement.
With the right way to galvanize your teams, you can impact pipeline and revenue, driving your team to perform at the highest level.
It all starts with the right tools to centralize your account plan development. When you can spot the path to success, it’s easier to follow it again and again.
So how do you get there? With a solution that brings everyone onto the same page, thanks to real-time updates on where things stand with specific accounts and opportunities. The right technology can give you a full view of how your team is working on a micro-level, without the need for you to hover over them. It’ll help you spot and solve problems, as well as identify ways of working that are giving you the biggest gains.
You can achieve all of this, without losing valuable account information on Excel spreadsheets, and without adding to your workload (yes, really).
Take ownership of success
CX1™ will give you visibility into everyone’s activity, so you have greater oversight and ownership over success. But it’ll also enable your sales team to work more efficiently, because they’ll have an easier way to manage their opportunities and identify where to focus their efforts.
It’s a tool that enables you to track opportunities across your whole team, identify patterns, and act on these insights in new ways. CX1™‘s metrics and reporting capabilities can help you anticipate areas of performance improvement and respond more quickly to coaching opportunities, so you can help every individual level up their skills and abilities when the time’s right.
The result is a high-performing team that you can manage more effectively, without any extra legwork.
Take your strategy from paper to practice
The road to revenues isn’t just paved with good intentions, but the tools to actually do the job. Get the right solution and you’ll see boosted results as well as a team that’s capable of even more than you thought possible.
With a consistent approach and a common language, you can help your teams speed up their process of stakeholder management and win bigger than ever before.
To find out more about how ClarityCX1 can boost your account-based strategy from plan to action, get in touch today.