Why new Key Account Management tech is about to make life easier for IT/CRM support
Account-based selling may have taken hold, but that doesn’t mean the grumbling has stopped. While account teams find themselves armed with a more strategic way to engage stakeholders, the supporting technology hasn’t kept pace.
This has put IT/CRM support in a difficult position. Without solutions to keep up, you’ve been asked to put a square peg in a round hole. And when you try to come up with quick solutions to big problems, you end up with workarounds that never seem to do the trick.
This blog is about how a new piece of tech fit for Pharma can help ease the burden you face — without any of the headaches.
A band aid approach takes priority over meaningful impact
Since the switch to Key Account Management in the world of Pharma, account teams have been looking for an easy way to log account information and progress opportunities. After a few black eyes from failed attempts, many have resorted back to Excel or other legacy ways to build and maintain account plans.
This results in IT/CRM support constantly needing to field requests to create custom, workaround solutions for out-of-date technology. The impact of this isn’t just on the scale of day-to-day admin. It also means IT/CRM support loses the time they could be focusing on digital strategy and looking further ahead.
It also means support resource is squeezed, and there’s no juice leftover to drive meaningful IT/CRM impact at scale. In short, the old way of working means firefighting, instead of blazing a new trail.
The technology mindset shift
We understand that you’re used to tech with big promises that fall short of the complete solution. You’ve been stung by quick-fire solutions that are brought in to make your life easier and end up creating more work than what you started with.
But with increasing pressure to find a fix, it can be difficult to ignore the looming problem of a technology gap. Although new solutions have failed in the past, there isn’t enough in-house expertise, time and resources to address the problem.
You need a light-touch CRM™ tool that’s actually designed for Key Account Management in pharma. You need something that’s built around the way your account teams already work, so that it can be tailored to make their planning and management easier, rather than simply create a place to dump their data into.
This requires a shift in thinking. Rather than looking for just any technology solution that might help, you need to put your trust in a tool that’s tailored to help.
Get your time back
CX1™ helps set your account teams up with a tailored solution. That doesn’t mean sinking time into configuration, but fine tuning a best practice approach based on how your people manage their accounts.
Your account teams are sure to see the value CX1™ immediately, ensuring a high level of buy-in and usage, making implementations straightforward and painless.
What’s more, you don’t need new integrations and it can be set-up simply with the account data you already have, completing the last mile of a Key Account Management strategy.
It’s also built on the most recent Salesforce Lightning platform, so IT and CRM teams can leverage reusable components and a flexible template design to deliver tailored solutions for each business team in a matter of hours, not weeks.
Because it’s built with your team’s processes in mind, it can be up-and-running quickly, with a low-code/no-code lightweight app, so you can focus on improving what’s already working, rather than fixing what isn’t.
Less problem solving, more strategic wins
Although you might have been stung by solutions that don’t fit, with a tool that’s tailored to Key Account Management in Pharma, you can spend less time on troubleshooting and more time on strategic wins.
With the right tool, your teams will quickly realize the benefit of a new approach and you can turn your IT/CRM support from endless friction to 100% flow. Seamless tech to help your team’s Key Account Management strategy is waiting.
To find out more about how CX1™ can reduce your tech solution burden, get in touch today.